booking

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

The latest conversion driver? A perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

The GDS brings forecasting clarity. With structured bookings and fewer last-minute cancellations, predicting revenue becomes more accurate

In the competitive hotel sector, landing pages must be part of a marketing effort to convert prospective guests from website visitors into a direct booking

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

A single missed or miscommunicated reservation can mean losing revenue, not to mention the brand damage that comes from frustrated guests

AI models take a different approach. They base suggestions on the user’s concrete request, past behavior, reviews, and the options available in the market

When occupancy dips or a low season looms, the instinct may be to simply drop rate. Slash prices, run a discounts campaign and hope to fill rooms quickly