booking

In the competitive hotel sector, landing pages must be part of a marketing effort to convert prospective guests from website visitors into a direct booking

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

A single missed or miscommunicated reservation can mean losing revenue, not to mention the brand damage that comes from frustrated guests

AI models take a different approach. They base suggestions on the user’s concrete request, past behavior, reviews, and the options available in the market

When occupancy dips or a low season looms, the instinct may be to simply drop rate. Slash prices, run a discounts campaign and hope to fill rooms quickly

The funnel has shifted. Discovery comes before search, and social content has become the earliest and often most powerful touchpoint in the guest journey

Here is the round up of Hotel Success Stories from our Expert Partners during August outlining increased bookings and revenue

Hotels should leverage flash sales, rate alerts, and limited-time messaging – but only when paired with free cancellation or price match guarantees

Booking denied wrongdoing, but the settlement requires it to fully disclose all mandatory fees upfront to align with the FTC’s rule

in pursuit of delivering exceptional on-site service, the pre-arrival experience is often overlooked, but it is well worth upgrading – here is how