booking

In this article, we outline 10 things you must look out for when it comes to your website and the booking engine you’re using for your hotel

This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency

Curated experiences, smart rebooking, advocacy marketing and loyalty programs that feel personal are levers to turn guest experience into long-term loyalty

Hotels can’t survive on new, first-time bookings. Success comes from returning guests. How do you move beyond simple satisfaction to genuine loyalty?

The guest now occupies that driver’s seat. Competition for their attention and loyalty emerged from companies outside our industry, most notably the OTAs

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

The latest conversion driver? A perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

The GDS brings forecasting clarity. With structured bookings and fewer last-minute cancellations, predicting revenue becomes more accurate