booking

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

Solo travelers reflect a desire for autonomy, connection and self-discovery. To meet their needs, hoteliers must understand what drives them

We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move

As AI becomes more integrated into the travel planning process, operators must rethink how they capture guest attention and secure bookings

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

Today, your pickup curve is a complete mess. In short, your pickup curve isn’t curving anymore – because guest behavior broke it

It’s easy to rely on ‘tried-and-true’ principles that have guided hotel management. But what if some of these beliefs are now ‘tired’ and even misleading?

Here is the round up of Hotel Success Stories from our Expert Partners during May, touching on revenue, bookings and guest experience