booking

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving