booking

MCP. GEO. Agentic AI. LLMs. They are dropped into conversations as if everyone already knows what they mean. Most people nod along

AI has not eliminated the travelers journey; it has condensed it. Discovery is faster, options are filtered earlier with less touchpoints before deciding

Applied strategically, early bird campaigns allow hotels to capture high-intent guests early, protect rate integrity, and reduce dependency on OTA demand

For GMs and owners, the real question isn’t whether revenue management is changing. It is whether your strategy is changing with it

There are techniques you can deploy to help you extend your booking window, giving you more lead time, steadier occupancy and healthier ADR

Revenue, RevPAR, ADR: these tell you if you’re winning or losing. They don’t tell you why. They’re lagging indicators. The consequence, not the cause

Shoulder season guests travel for different reasons than in peak. That means you don’t “sell the same stay cheaper”, you sell a different reason to book now

AI Hotel pricing is no longer about experimentation or early adoption. It is becoming the foundation of modern revenue management

RevPAG provides a comprehensive view of the total revenue generated by each guest, making it a useful profitability metric especially non-room revenue

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings