booking

This article outlines the three most important OTA trends of 2025 every hotelier should know and practical ways to respond

Since the guest experience begins with your hotel website, the messages displayed should be engaging and the design visually compelling

A ghost booking typically fails pre-authorisation or guest verification and converts into no-shows unless you catch and cancel it proactively

The truth is, pricing “too cheap” can alienate your ideal audience. Let’s look at why this happens and how to set rates that attract the right guests

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.

Search interest in “Travel Tuesday” has risen more than five-fold in just two years, even as “Cyber Monday” searches decline

AI-driven personalization is a changing dynamic, delivering real results through increased repeat bookings and stronger guest loyalty