booking

Personalization is more than a tactic, it is your competitive advantage. Here are six direct booking strategies that could define 2026

For years, hotel “amenities” were treated as line items, but now hotels are getting more sales with high-value amenities and frictionless group bookings

Hidden revenue in your existing database is not theoretical. It is measurable and scalable. Your database is a portfolio of future bookings waiting for you

Hotels must align their marketing campaigns and promotions to hit a booking timeline of one to three months to match today’s travel preferences

Organizations that influence traveler introduction earlier in the journey gain disproportionate marketing visibility within AI-mediated discovery

Whilst 80 percent of guests say it’s important to complete their reservations online, that still leaves one in five who will book through offline methods

AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be

If the conversation becomes the storefront, and the storefront shapes the shortlist, who ultimately owns the guest relationship?

If your reviews improve, your visibility improves. When your visibility improves, more travelers see and click on your property

When hotels partner with OTAs, they expect bookings, visibility and revenue. What they don’t expect is a stream of chargebacks that show up later