booking

If you only look at pick-up, you’re flying blind to the finish line. If you only look at pace, you’re reacting too late to the market’s daily shifts

From the moment someone walks through the door (or taps “check in” on their phones), every second counts toward shaping the guest experience

To attract more bookings, try doing something a little different. Here are some ideas for captivating travelers this Valentine’s Day

For hoteliers, understanding how guests behave is just as important as knowing where they book. Here are 7 hospitality trends shaping hotel bookings in 2026

There is a difference between “nice-looking emails” and an email that consistently drives direct bookings and protects brand equity

A hotel newsletter often fails because they’re built around what the hotel needs (bookings, revenue, etc) rather than what the guest wants

The Best Rate Guarantee is used to overcome a lack of trust, but luxury travellers aren’t worried about saving €20. They worry about making a wrong choice

If you’re considering intentional overbooking, start with one rule: never overbook to compensate for weak demand. Overbooking is a hedge

Hospitality isn’t about beds and bathrooms. It’s about feeling welcome, known, safe and surprised. Those are human things

To reclaim profitability this year, hoteliers must shift from a passive OTA supplier mindset to one of active OTA strategy management