booking

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

We explore how storytelling can transform your marketing, make your website copy engaging, your blog compelling, and help you get more bookings

We share how a marketing revitalization generated increased bookings, diversified revenue streams, and set the foundation for long-term success

Understanding which type of value proposition best fits your property is the first step toward differentiation and growth. Here are the main types:

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

Truly Guest-Centric Journeys begin with a perspective shift. We must have an understanding of the one thing that brought them to us: the destination