booking

Positive reviews validate the decision to book. Negative or absent reviews inject doubt. And doubt is the enemy of conversion

By the time the “intent” shows up, the decision to travel has already been made. You aren’t forecasting bookings, you’re responding to an echo

Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during December 2025 and January 2026 . You can either […]

We’ve analysed booking data from hundreds of clients to identify the critical tipping point where mobile traffic finally translates into dominant revenue

While traditional website traffic may be down, hotels can ensure visibility and direct bookings by going back to the basics: storytelling

Hotels can develop property-specific strategies that strengthen pricing decisions and improve marketing effectiveness to improve direct bookings

What we’re seeing is a classic behavior shift. Travelers don’t abandon familiar planning routines until they experience something meaningfully better

When AI is embedded natively into how a hotel sells itself, distribution becomes a revenue multiplier, not a tech expense

When you push harder for direct bookings, something changes. Something most hoteliers don’t account for until too late. Your total booking volume drops