booking

Strong guest satisfaction management starts with two things: measuring the right signals and improving the right stages of the guest journey

Hotels do not solve OTA dependence by making the checkout path slightly better but by controlling more of the moment of introduction

To maximize revenue performance, you need to understand not only where bookings come from, but also how much profit each channel delivers

For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches

Here are the top five ADA website accessibility failures most often cited in lawsuits against hotels, and what hoteliers should understand about each

To maintain guest confidence and ensure a seamless transition from booking to check-in, avoid these common pre-arrival communication pitfalls

When hoteliers think about hotel paid search advertising, most immediately focus on Google. While Google Ads remains a core part of any digital marketing strategy, relying on a single search […]

Just like getting a hotel to rank on page one of Google, discoverability is about being an option in the consideration set, or were we even surfaced

Hotels put so much effort into the Find and Book phases of the guest journey. Now it’s time to put the emphasis on the CRM in order to Grow

The future contest is not over where bookings are processed. It is whether the hotel is specified before the agents begin to optimize the path