booking

Guests are used to one-tap payments or locally trusted methods for most things online. When your booking journey feels rigid, OTAs instantly seem easier

Your OBE doesn’t just capture bookings, it convinces lookers to book. Here are some impactful ways to get your booking engine winter ready to drive bookings

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

A picture of slow growth, margin pressure, and an uneven recovery signals to hoteliers that 2026 forecasts will require more nuance than ever before

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle

Strategic hotel lead nurturing closes the gap between interest and revenue, transforming casual inquiries into committed stays

More hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings