booking
How to Drive Direct Revenue Through Effective Email Marketing
When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes
How to Break OTA Dependence Without Losing Bookings
If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:
Performance Data Reveals Traveler Trends and Hotel Profitability
The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability
Forecasts are Falling: Time to Look Inward and Refine 2026 Plan
A picture of slow growth, margin pressure, and an uneven recovery signals to hoteliers that 2026 forecasts will require more nuance than ever before
7 Insights (+ Actions) That Will Make You Say “Yes” to Black Friday
Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs
7 Direct Booking Strategies That Don’t Require Lowering Rates
The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle
Lead Nurturing for Hotels: From Inquiry to Confirmation
Strategic hotel lead nurturing closes the gap between interest and revenue, transforming casual inquiries into committed stays
Family First: How Hotels Can Truly Connect with Traveling Parents
More hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings
6 Hotel Paid Advertising Myths You Need to Stop Believing
Most of the paid advertising “horror stories” are myths and believing them could cost your hotel tens of thousands in lost revenue every year
No Pick-Up, No Pulse: Why It’s So Important for a Hotel
Pick-up is a key indicator for assessing current market demand and the effectiveness of pricing strategies – the heartbeat of the hotel
