booking

The Necessity of a Mobile Booking Strategy

Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular […]

Read more

Booking Behaviours of German, UK and French Business Travellers

A new GBTA Foundation survey of business travellers who are based in Europe’s three largest business travel markets – Germany, the United Kingdom and France – revealed business travellers are […]

Read more

The Painful Truth About Hotel Loyalty Programs

For years, marketing gurus and experts have taught a hotel to focus on driving bookings from their loyal customers. These are the guests who book a few times during the […]

Read more

Hoteliers: “Being bookable and visible online is No. 1 business focus”

A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]

Read more

Facebook and its new battle for the attention of travelers

There’s never really been a forceful value proposition for a social network for travelers – Facebook’s global dominance has pretty much kept the competition at bay. Why invest resources in a […]

Read more

Don’t Be Afraid to Prioritize Direct Bookings Over OTA Bookings

The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to take charge of your online distribution, it […]

Read more

What does the future hold for guest and hotel relationships?

More and more, we hear people talking about guest relations, following the customer journey, Big Data, CRM, and so on. But what do all of these concepts mean and how […]

Read more

How Booking Recovery Tools Can Make You Thousands In Revenue

Booking recovery tools can make your hotel thousands in direct revenue. Here’s a quick breakdown of how and why they work. There are two different times when it’s vital to […]

Read more

New hotel? Here’s how to use OTAs to drive future direct bookings

“If I was starting a hotel from scratch, I’d give all my distribution to OTAs and just concentrate on the guest and their experience.” That was the view announced by […]

Read more

Your Guests Booking Habits Are Changing, Yours Must Change Too

The only consistent aspect in the way people plan travel is that it’s constantly changing. Each decade brings new ways for customers to connect with the hospitality experience because of […]

Read more