analytics

Three essential aspects should be considered in-depth when deciding on the crucial KPI metrics for a specific hotel

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

You can’t really “recession-proof” your marketing, but you can set yourself up for success by being smarter than the competition

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

From the immense amount of data that organisations receive, very few have the ability or the know-how to utilise it to their benefit. NB: This is an article from AxisRooms […]

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

Pricing analytics is a necessity for sustainably growing revenue.  It enables answering basic market queries to make real-time pricing decisions