analytics

The 6 Quadrants of GOPPAR

GOPPAR is the new measurement everyone is talking about but it is a bit more complicated than REVPAR. You have six pieces to deal with not two

Read more

pillars reflecting different aspects in hotel operations including sales marketing revenue data and analytics

Our Philosophy for Hotel Analytics in 3 Pillars

Different Stakeholders have different needs. You can unleash your creativity by putting detailed analytics together but every user needs their own view

Read more

How AI Marketing Tools Turn Analytics Data Into Actionable Info

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

Read more

Is Automated Room Pricing Glitching On You?

Business strategy and impact on room (and other outlets) pricing is veering in so many different directions that analytics, without supervision, can’t track

Read more

10 Ways Airlines Use Artificial Intelligence and Data Science

Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)

Read more

3 Winning Revenue Management Strategies and New Hotelier Skills

Revenue managers will need a new set of skills built on analytical thinking and cognitive flexibility to maintain effective revenue management decisions

Read more

Atomize Juyo Partnership Announcement image

Atomize RMS and Juyo Analytics Join Forces to Empower Commercial Teams

By joining forces, Atomize and Juyo provide hotels with a solution that covers proactive, tactical price automation to reactive strategic data intelligence

Read more

The Future of Hotel Data Analytics

Multiple touch points along the way help hotels digest and process the customer data and use that information to develop future strategies

Read more

Why GOPPAR Provides a Much More Complete Picture

A focus on gross operating profit per available room, or GOPPAR, is the key performance indicator that delivers and why RevPAR just does not always cut it

Read more

How Restaurants Are Using Data and Analytics to Increase Profits

Let’s take a closer look at what data analytics are, how they affect the various aspects of a restaurant, and how you can use them to increase your revenue

Read more