analytics

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

How many revenue managers use Google Analytics data as a tool to help make the right decisions and what Google Analytics data and KPIs can they work with?

If you aren’t prepared for the “cookieless world” then call a lifeguard ASAP!  One wave that nobody is talking about is Google Analytics 4 or “GA4”

GOPPAR is the new measurement everyone is talking about but it is a bit more complicated than REVPAR. You have six pieces to deal with not two

Different Stakeholders have different needs. You can unleash your creativity by putting detailed analytics together but every user needs their own view

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

Business strategy and impact on room (and other outlets) pricing is veering in so many different directions that analytics, without supervision, can’t track

Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)

Revenue managers will need a new set of skills built on analytical thinking and cognitive flexibility to maintain effective revenue management decisions