analytics
Why Hotels Needs More Than Simple Metrics
If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis
How to Switch from Spreadsheets to Analytics: 5 Tips for Hoteliers
These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to
The Importance of Top-Level KPIs vs Deep Dive Analysis
While top-level KPIs set a clear focus and direction, deep-dive analytics provide the necessary insights for tactical execution
Top 10 Tips to Understand your Audience this Festive Season
Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings
When Dates Matter: Calendar-Centric Hotel Analytics
We’ll decode the language of hotel data shaped by the sway of the calendar, so you can better understand this vital information
Elevate Your Hotel Performance with Revenue Management Analytics
We explore hotel revenue management analytics, and how it empowers hoteliers to make decisions that drive profitability and guest satisfaction
Page Load Time in GA4: Do Users Even See Your Hotel Website?
The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur
GA4 for Hotels: Why Micro Conversions Matter
Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly
Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study
Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property
Decision Intelligence: Turtle Bay Resort HotelIQ Case Study
We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability