analytics
When Dates Matter: Calendar-Centric Hotel Analytics
We’ll decode the language of hotel data shaped by the sway of the calendar, so you can better understand this vital information
Elevate Your Hotel Performance with Revenue Management Analytics
We explore hotel revenue management analytics, and how it empowers hoteliers to make decisions that drive profitability and guest satisfaction
Page Load Time in GA4: Do Users Even See Your Hotel Website?
The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur
GA4 for Hotels: Why Micro Conversions Matter
Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly
![Decision Intelligence Pt2: Sonesta Hotels and Resorts HotelIQ Case Study article image and YouTube video thumbnail](https://revenue-hub.com/wp-content/uploads/2023/06/HotelIQ-Decision-Intelligence-Pt2-Sonesta-Hotels-Resorts-Case-Study-YouTube-Video-Thumbnail.png)
Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study
Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property
![Decision Intelligence: Turtle Bay Resort HotelIQ Case Study article image and YouTube video thumbnail](https://revenue-hub.com/wp-content/uploads/2023/06/HotelIQ-Decision-Intelligence-Turtle-Bay-Resort-Case-Study-YouTube-Video-Thumbnail.png)
Decision Intelligence: Turtle Bay Resort HotelIQ Case Study
We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability
![man looking in despair reflecting on business intelligence solutions and what is wrong with some of the technology today](https://revenue-hub.com/wp-content/uploads/2021/09/website-efficient-and-effective-1.77.jpg)
What’s Wrong With Business Intelligence Solutions Today?
Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies
![two puzzle pieces coming together reflecting new innovative revenue optimization products launched by LodgIQ](https://revenue-hub.com/wp-content/uploads/2021/09/technology-integration.jpg)
The Missing Link Between Data Analytics and Dynamic Pricing
Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking
Escape KPI Paralysis: Streamline Your Hotel’s Performance Metrics
Three essential aspects should be considered in-depth when deciding on the crucial KPI metrics for a specific hotel
![image showing universal analytics and google analytics 4 as part of a cogwheel marketing article comparing the two](https://revenue-hub.com/wp-content/uploads/2023/05/Universal-Analytics-vs-Google-Analytics-4-Cogwheel-Marketing-Article-Image-1.77.jpg)
10 Differences Between Universal Analytics and Google Analytics 4
Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete