Airlines
One year since Lufthansa Distribution Cost Charge
One year ago, the Lufthansa Group announced its Distribution Cost Charge (DCC) and challenged the mainstream business model for airline distribution. Last June, Amadeus made it clear that we did […]
Hitting the personalization sweet spot for travelers
The reality is that travelers are willing to share a certain level of personal information if there’s a clear answer to the question, What’s in it for me? Oftentimes brands […]
How personalisation is affecting business travel
Is personalisation a threat to managed travel, or a benefit that’s being delivered too slowly? Both, it seems… The potential impact of personalisation and the use of data on the […]
How Ryanair developed multi-platform digital experiences
One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]
Rethinking questions can deliver fresh Revenue insights
Tom Bacon finds inspiration in a blog by Levi Brooks and applies this to the field of airline revenue management Certain business problems are recurrent – and we are geared […]
Now time for Airline pricing spring clean
Does your pricing strategy have cobwebs? Was it developed at a different time in a different market context? Could it use some ‘spring cleaning’, disposing of practices that don’t make […]
True cost of poor customer service
NB: This is an article by Maksim Izmaylov of Roomstorm, via Tnooz Have you ever heard of the term “distressed passengers?” “Distressed passengers” is the industry name for airline customers […]
Travel and the chat bots
With Facebook making headlines this week as it launches ‘ Bots on Messenger ’ where does the travel industry stand? Pamela Whitby takes a look ‘The chat bots are coming’, […]
Three steps for airlines to enhance yield management
Yield management refers to an airline’s effort to effectively manage supply and demand mismatches using scientific pricing strategies. It’s a practice that can be fine-tuned with the help of personalized marketing. […]
Data suggests airports are wasting time with mobile apps
NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]
