Airlines
Lufthansa touts Google as big-name partner
Lufthansa is forging ahead with its efforts to establish partnerships with intermediaries and other travel brands – with Google going live this week. The airline is currently embroiled in a bruising […]
Is American Airlines basement pricing a smart strategy?
American Airlines (Nasdaq: AAL) plans to offer exclusive, low-priced air tickets to address a concern that ultra-low cost airlines such as Spirit and Frontier are luring cost-sensitive, nonstop travelers from […]
Effect of TripAdvisor Reviews on Bookings
While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]
How operations impacts revenue management
As in many industries, pricing in airlines is often considered a headquarters function, a process that may require detailed customer segmentation, complex demand forecast algorithms and optimisation routines. For airlines, […]
Ancillary revenue, or should that be merchandising?
The latest airline ancillary revenue tome is out and yes, you guessed it, airlines continue to see significant gains with some reaping more than a third of total revenue from […]
Gatwick Airport: a distribution disruptor?
“World-first” is an overused phrase in travel technology, but Gatwick Airport, of all places, has made such a claim around a service which allows “connecting flights between low cost and […]
UK TMCs turn back on Lufthansa’s GDS fee
The majority of UK travel management companies are turning their back on Lufthansa’s €16 GDS fee. Two-thirds (67%) of the Guild of Travel Management Companies’ membership have declared that they […]
Formal complaint against Lufthansa GDS fee
A formal complaint has been filed in Brussels against Lufthansa Group’s controversial €16 GDS fee. The European Technology & Travel Services Association (Ettsa), which represents global distribution services and online […]
Social responsiveness doesn’t increase engagement
Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media’s real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings […]
Lufthansa GDS fee poised to start
Lufthansa will charge UK agents £11.30 per GDS booking from Tuesday as it remains committed to transforming distribution by imposing a worldwide Distribution Cost Charge (DCC). The carrier’s UK regional […]
