Airlines
Man vs machine on battlefield of airline revenue management
Tom Bacon does not dispute the value of analysts but argues that there is definitely a central role for machine learning in RM Great revenue management analysts are invaluable. The […]
Trump-ian approach to airline marketing and pricing
Big data and analytics is the convention path to airline success, but contrarian behaviour can be underestimated, writes Tom Bacon Much of the discussion at airline forums is focused on […]
An HVS Guide to Hotel Revenue Management
Revenue management for hotels has transformed over the past four decades, though some of its tried and true principles remain in place. What does the practice of modern revenue management […]
TripAdvisor revamps flight metasearch: Flyscore ratings
Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]
Airline Revenue Strategy: what is your point of view?
Differentiation is the new norm and airlines need to think very carefully about every commercial decision. Virtually everything we read is biased. Of course, this is true in politics and […]
One year since Lufthansa Distribution Cost Charge
One year ago, the Lufthansa Group announced its Distribution Cost Charge (DCC) and challenged the mainstream business model for airline distribution. Last June, Amadeus made it clear that we did […]
Hitting the personalization sweet spot for travelers
The reality is that travelers are willing to share a certain level of personal information if there’s a clear answer to the question, What’s in it for me? Oftentimes brands […]
How personalisation is affecting business travel
Is personalisation a threat to managed travel, or a benefit that’s being delivered too slowly? Both, it seems… The potential impact of personalisation and the use of data on the […]
How Ryanair developed multi-platform digital experiences
One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]
Rethinking questions can deliver fresh Revenue insights
Tom Bacon finds inspiration in a blog by Levi Brooks and applies this to the field of airline revenue management Certain business problems are recurrent – and we are geared […]