Airlines
Taking the customer temperature in airline marketing
Airlines are increasingly finding creative, new ways to upsell at just the right time and are taking a closer look at a range of different factors. Earlier this year, jetBlue […]
IATA predicts airline distribution revolution by 2021
IATA is forecasting a fundamental overhaul of airline distribution within five years, shifting to what it calls an “active distribution” model. In a major report for the global aviation industry organisation, […]
Simplicity vs complexity: big data balance in airline Revenue Management
There are common pitfalls in how big data analytics can be applied to travel. In many industries often the use of big data analytics can be misapplied and the same […]
Balancing ‘learning’ and ‘earning’ in airline pricing
Revenue management systems forecast demand by O&D (origin-destination) pairing by flight, by day and by fare level 300 days out. There is, quite literally, a stunning amount of big data […]
Lufthansa multichannel project taps into mobile demands
Mobile applications are becoming a valuable source of ancillary revenue for both airports and airlines. Lufthansa announced earlier this year that it is working with Fraport to offer retail services through a mobile app. […]
Asia and digital will transform aviation
Asia and the digital revolution are two of the global forces that will have a long term impact on aviation, according to CEO of Qantas group, Alan Joyce. Speaking at […]
Man vs machine on battlefield of airline revenue management
Tom Bacon does not dispute the value of analysts but argues that there is definitely a central role for machine learning in RM Great revenue management analysts are invaluable. The […]
Trump-ian approach to airline marketing and pricing
Big data and analytics is the convention path to airline success, but contrarian behaviour can be underestimated, writes Tom Bacon Much of the discussion at airline forums is focused on […]
An HVS Guide to Hotel Revenue Management
Revenue management for hotels has transformed over the past four decades, though some of its tried and true principles remain in place. What does the practice of modern revenue management […]
TripAdvisor revamps flight metasearch: Flyscore ratings
Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]
