Every business looks for ways to increase profits, reduce costs while maintain if not improve upon their service and customer expectations. With 2018 just around the corner we’ve put together a few marketing simply strategies that we think you should include in your planning that will enhance you hotel’s bottom line. Take a look!
Market Smarter, Not Harder: The theory here is that you should focus on big spenders and loyal customers as theses will potentially generate long-term business and low-value customers rarely return because they are always on the lookout for the next best deal. So instead of focusing on growing sales by a certain % in a certain time frame, really you should look at ways to decrease the cost per customer acquisition which will in-turn increase the bottom line. “Target existing customers by offering enticing add-on goods and services that improve the quality of the company’s main product. These high-value patrons are more likely to purchase these additional items because they already believe in the company. This approach not only strengthens customer satisfaction but also boosts sales so that businesses are improving their top and bottom line.” Anita Murphy
Push Book Direct: The book direct message has always been on the agenda but the mantra really has been a continuous talking point over the past few months – and it really should be an important centrepiece of you marketing strategy in 2018, because quite simply, it’s cheaper! And while we cannot discount using OTAs altogether (not yet anyway!) what many people fail to realize is that over half of the guests who discover you on an OTA will click through to your site to personally check out your hotel before booking!
A couple of things that hoteliers can do to push more direct bookings and lower the costs of using OTAs include:
