Use Your Hotel Blog To Climb The Search Rankings

With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever.

It takes an ongoing, committed SEO strategy to secure and maintain a high ranking in the organic listings, but it can be done. And one of the simplest and most effective ways to boost your ranking is with a well written and frequently updated blog.

The Link Between Blogging And Good SEO

When your guests are researching their breaks online, Google’s algorithm serves up what it interprets as the most helpful and relevant pages as answers to their search enquiries. In simple terms, if Google considers your blog a quality source of helpful and relevant information, your hotel’s website will rank more highly in the SERPs. So what goes into a successful blogging strategy? The following tactics will help you get noticed by both the search engines and your guests.

1. Look Beyond Keywords

Some hotel marketers are still working under the misconception that a blog post only has SEO-boosting potential if it is packed with keywords. It’s true that years ago, hitting a high keyword quota was an effective way to grab the attention of Google, even if it meant frustrating, less than helpful content for readers. But times have changed.

Ever since the Panda algorithm rollout of 2011, Google has been penalizing websites with keyword overstuffed content, while rewarding those which offer unique and genuinely useful content with higher rankings.

With this in mind, every post you produce should contain something informative, interesting and if you can; original. By tackling your posts with this approach, you’ll automatically gain authority in the eyes of Google, as well as demonstrating to your audience that you genuinely care about their needs.

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