You have a stellar hotel with potential for even more wedding business, but it is not generating the kind of wedding bookings you know it should.
You are in luck because you selected the best guide for generating more wedding revenue to hotels. In this guide, you will learn how to drive more wedding bookings through the most used digital channels. By the end of this wedding venue marketing guide, you will know the exact steps you need to take to improve your hotel’s wedding business.
Remember This Basic Philosophy Behind Selling Your Hotel Wedding Venue
Before you get started, never forget your audience. You know who they are: newly engaged couples both excited and terrified at the prospect of planning a wedding and starting a life together. They seek a venue that 1) sets the scene for the wedding they imagine, 2) fits within their budget, and 3) provides practical accommodations for their guests. You need to convince your audience, these excited and terrified couples, that your venue is their venue. Show them how your hotel venue hits all the right notes they both need and desire.
As you build a strategy to grow your hotel wedding revenue, always remember your audience and this basic philosophy: get in front of your ideal audience at the most opportune times, and, once you have their attention, make them imagine their wedding at your hotel so much they can not imagine having it anywhere else. Once you do that, they have solidified their venue and your hotel has gained one more booking.
Show Off Your Space With an Independent Website
First and foremost, get a high-quality independent website to show off your venue. It must display vibrant photos, up-to-date information about your space, and captivating content to ignite couples’ imaginations and set the scene for their wedding at your hotel.
Your hotel may have a brand site already, but most brand sites do not offer the flexibility to customize photos, content, and design elements to sell wedding venues in an emotional way that appeals to newlyweds. Brand wedding pages look hardly any different from practical brand meeting pages – both only provide floor plans and an RFP.
You need an independent website. If you have one, great, let’s make it even better! If you do not and you are serious about booking more wedding business, it is worth the investment.
Create a Dedicated Wedding Landing Page on Your Hotel Website
Once you have your independent site, build a specific wedding landing page designed sell your venue. Do not just write a section about weddings on a general events space page; you do not want to speak to meeting planners, and social event planners, and engaged couples all at the same time. Your message will get lost and you will not captivate anyone. You will best engage your target audience by creating a wedding page that houses specific wedding information and speaks to their interests. Allow newly engaged couples to soak up your hotel photos and venue information so they can imagine their wedding at your venue.
