Before we talk about the hotel promotion ideas that you can use for your hotel, let’s talk about how important promoting your hotel is? Let me guess, as important as adding spice to the stew, right?
We’re sure, you must be making numerous attempts to do innovative hotel promotions at your place. But, do you think those traditional practices are enough to quench your urge of growing your hotel business?
Obviously, you need more than just those traditional practices.
So, we are giving you a list of 17 best hotel promotion ideas you can implement to dig out the gold from the black soil (we’re telling you, it’ll work like a Midas touch for your hotel).
OLD is GOLD
Now, there are some classic hotel promotion ideas which were, are, and will be used by many hoteliers in the upcoming future (we’re sure you must’ve tried these too).
The old-school hotel promotions do have prominence until today, but on one condition – you have to be creative with them. As change is the only constant you know; you cannot just use those old-school ways to bring breakthroughs in the market.
That’s why you need to bring that radical change in the ways you promote your hotel and transform the way you put them to use. Let’s dig deeper into these old (yet powerful) tactics one by one.
#1: Peak and weak season promotions and more
Usually, a hotel’s year is divided into two. One is the peak season, and the other is the off-peak or weak season. And a hotel’s success is majorly dependant on how well the weak seasons are managed. And truth be told, you can’t let a single room go unoccupied in any of 365 days.
Peak-season
See, for peak seasons; you’re already getting enough of the bookings and business. Yet, you can try those customary ways of running different types of promotions, selling bundles of packages and even setting up advanced deals to bring in some excitement to your guests.
Weak-season
The hotel promotion ideas for weak seasons start with doing something uncommon. Try celebrating and inviting guests for various days like Environment Day, International Dance Day and such likes. Last minute deals and packages for short stays is one good way to promote your hotel.
If you’re having a scenic landscape beside your hotel, you can offer packages for pre-wedding photography (that’s the in-thing these days). If you have a banquet at your place, you can get into catering and host weddings, parties and corporate events. And these things will work all-the-year-round.
#2: Try your luck with events
Events like festival celebrations, music and dance festivals (Tomorrowland, Sunburn.. rings a bell?), expos and exhibitions, roadshows are the mainstream things nowadays for millennials.
One of the golden hotel promotion ideas revolves around you making the most of these events by tying up with the event planners and sponsors and even hosting few events at your place. This way, you’ll be able to attract a pretty good number of guests. Advertising with these events via hoardings, TV ads, can also work as a festive hotel promotion method.
You can even try being a bit more creative with this idea by organizing a few out of the box events such as food fair, creative art fair, and workshops on crafts & cocktails, dance & sculpt, pilates or so to add a new note to lure your guests.
