As we look toward Super Bowl LX in Santa Clara, California on February 8th, the competition for “share of plate” is fiercer than ever. To score big, your restaurant needs more than just a few extra wings – it needs a strategic marketing playbook.
NB: This is an article from Tripleseat
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In 2025, total consumer spending hit a record $18.6 billion, with over 80% of that budget going directly toward food and beverages.
Here are 10 supercharged ideas to drive sales and revenue, streamline operations, and keep your fans coming back long after the final whistle.
1. Own the Off-Premise: Tailgate Catering Packages
Super Bowl Sunday is the king of takeout and catering. Most fans (nearly 50%) prefer to watch from home, but they don’t want to cook.
The Idea: Create “The Big Game Feast” bundles—think sliders, wings, and nacho kits that serve 10, 20, or 50 people.
2. Market to the “Anti-Football” Crowd
Not everyone wants to hear the roar of the crowd.
The Idea: Market your venue as a “Football-Free Zone” or host a “Puppy Bowl Viewing Party.” This appeals to diners looking for a quiet meal or a family-friendly atmosphere away from the sports bar chaos.
Execution Tip: Use specific tags in your social media ads like #NoFootballFound or #PuppyBowlBrunch to capture this unique demographic.
3. Boost Direct Bookings with Private Party Packages
Large groups are looking for a “home base” to watch the game without the cleanup.
The Idea: Sell partial or full buyouts for private rooms. Offer a flat per-head fee that includes an open bar and a buffet.
4. Drive Engagement with “Touchdown” Flash Sales
Keep the energy (and the tabs) high throughout the four-hour broadcast.
The Idea: Announce “15-Minute Flash Sales” on Instagram or SMS every time a team scores. (Example: “Touchdown! $5 draft beers for the next 15 minutes!”)
Execution Tip: Use QR codes on table tents to encourage guests to follow your social accounts or join your SMS list so they don’t miss the alerts.
