The festive season is a time of celebration, family gatherings, and of course gifting, making it the most important period for luxury hotels to inspire customers with their gift voucher offering, and of course drive sales.
NB: This is an article from SK Chase
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This year, gift vouchers are evolving beyond the traditional, with unique experiences that match with people’s interests and passions. From immersive wellness escapes to one of a kind stays, gift vouchers are a gateway to unforgettable moments.
In this article, we explore the key festive gift voucher trends shaping the luxury hospitality industry in 2025, helping hotels stay ahead of the curve, delighting both gift-givers and recipients.
1. Unique immersive experiences
Immersive experiences go far beyond an overnight stay, a dinner or an activity. They transform visits into multi-sensory journeys, inviting guests to truly connect with the hotel’s atmosphere and distinctive character.
As gifts, these experiences are gaining in popularity as they spark curiosity and connection, engaging the senses through taste, touch, sight, sound and scent.
For the venues that create them, immersive experiences strengthen brand identity, inspire organic marketing and encourage guests to stay longer – and spend more!
Here are just a few examples of immersive experience gifts that capture this beautifully:
Schloss Roxburghe’s ‘Reconnect with Nature; A Holistic Wellness & Adventure Experience‘
Rudding Park’s FIFTY TWO Immersive Dining Experience & Drinks Pairing
2. Healthier eating experiences
There is a growing demand towards a different dining experience, with venues increasingly offering innovative options that offer nutritionally balanced dishes, mini menus and Ozempic friendly portion sizes.
Heston Blumenthal’s the Fat Duck recently launched a ‘scaled-down’ version of its tasting menu in response to this. The Mindful Experience tasting menu is designed as a smaller version of the three-Michelin-starred restaurant’s Journey tasting menu.
These thoughtful gifts enable recipients to still experience the pleasure of eating out, whilst staying consistent to their long term goals in health and wellbeing.
3. A ticket to an in-house event
Instead of another package under the tree, many people are surprising loved ones with a ticket to a luxury event or masterclass. More than just a present, it’s an experience of excitement, atmosphere, and memories that last far beyond the season.
From masterclasses to murder mystery nights and food tastings to cocktail classes, there are events to appeal to everyone.
Or what about a ticket to The Mitre’s Off Piste party or a New Year Party ticket to one of the hottest events in town, such as The Savoy Hotel’s Roaring Twenties New Year’s Eve Gala.
