What better time than the present to reflect on your SEO performance and set the stage for better results in the year ahead? With 2018 right around the corner, this is the right time to plan, budget and strategize for your SEO success in the coming year.
Here are the top 6 definitive SEO trends to help your hotel dominate Google’s search results in 2018:
#1: Refresh Keyword Research
Competitor strategies and business strategies change, so should your keyword columns. A common mistake in SEO strategies is targeting too many keywords. Our advice: Stick to three relevant and captivating keywords in your meta title to ensure the best results. Another point to take note of is the rise of digital assistants, which have presented a growing market that is changing the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. The significant rise of Voice Search expected in 2018, means your Keyword strategy for on-page content and meta descriptions should focus on long-tail keywords (consisting of 3+ words), with more of a conversational tone. For example: ‘What is the best 5 Star Hotel in Dublin City Centre?’.
#2: Make Mobile a Priority
Google are no longer just experimenting with mobile-first indexing, mobile is overtly favouritized over other devices and is set to be fully implemented by 2018. This shows that it’s one of the most important SEO trends and should be a serious priority for hotels. It is no longer enough to have a site that is mobile responsive, you need to be building your online interactions with customers to be convenient, accessible, and intuitive on mobile devices first, for the best results when it comes to SEO.
#3: The Rise of AMP
You may have heard the term “AMPs” thrown around lately. So, what exactly are Accelerated Mobile Pages and what do they mean for search?
