Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?
It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory […]
Expedia offering an alternative to AirBnB, but customers say it’s terrible
For her bachelorette party, Casey Milovanovich booked a home in Austin through Vacation Rental By Owner, (VRBO), a site that can be easily confused with its more popular competitor AirBnB. […]
How to encourage hotel guest reviews on Facebook, Google and others
Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like […]
Boosting the Revenue of Your Hotel Parking
When strategising about the optimisation of your hotel’s revenue streams, hotel parking and its lucrative opportunities rarely come to mind. For most hotel managers, the parking they offer to their […]
9 diversions OTAs use which ruin your profits
After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than […]
Four steps to optimizing customer experience using data & analytics
Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics. Which is interesting as CX and analytics seem worlds apart. […]
8 tactics you need to include in your 2018 hotel marketing plan
Assessing a new calendar year usually revolves around how your hotel can increase the amount of guests you attract and how much revenue you can drive. Every year brings new […]
Best Practices for Conversion Rate: Anatomy of a Hotel Rooms Web Page
With the exception of your home page, your accommodations page is the most important page on your website. As the bottom of your conversion funnel, an optimized accommodations page is […]
Pricing 101: A Guide for Independent Hoteliers
One of the most challenging things for hoteliers is determining how to price inventory. NB: This is an article by WebRezPro Charging too much will deter customers and increase vacancy, […]
Data science and the search for truth
In an ideal world, data specialists would agree on a single version of the truth but that is easier said than done Getting data into an organised, clean, coherent and […]
