How airlines can benefit through optimized revenue management
Most airlines have optimized their core ticket costs. But as ancillary purchases represent an increasing percentage of customer spending airlines must rethink their revenue-management practices. Airlines have been early adopters […]
New hotel booking sites take advantage of industry loopholes
Almost seven years since HotelTonight launched its tonight-only hotel booking app, the industry has been flooded with a host of ambitious startups looking to find similar success. At the recent […]
How To Measure Your Newsletter Performance
Now that you know how to prepare your very first email campaign, choose the right email marketing solution for your needs and create a successful newsletter, all you have to […]
Your Holiday SEO Checklist
Hotels have a lot to gain during the Christmas season with everything from voucher sales, to Christmas parties, holiday stays and more. It is important that your hotel website takes […]
9 Ways To Promote Your Hotel Before It Opens And Drive Demand
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open […]
Can New York’s ailing hotel RevPAR performance be fixed?
This is not an article about New York’s hotels, per se; their glitz and glam. Rather, it’s about their declining revenue-per-available-room performance, which begs the question: Why? And: Is there […]
Gap Between Guest-Paid, Hotel-Collected Revenue and COPE Revenue
Hoteliers have traditionally evaluated performance based on a variety of metrics across the industry, the common denominator being hotel-collected revenue, most similar to P&L revenue. Hotel-collected revenue is not only […]
Indirect is best but it’s all about the drama to increase booking
Forget what everyone and their grandma is telling you about getting direct booking these days. NB: This is an article by Jeremiah Magone of Hospitality Copywriting Stop shouting, “Book now. […]
Test driving revenue management solutions: What can you expect
The sleek silhouette of a vehicle effortlessly manoeuvres through a winding mountain pass. It accelerates into the distance – leaving a spray of mist from the dewy road. In the […]
SEO checks to perform when switching to SSL on your hotel website
Google’s been pushing for some time that all websites use SSL (Secure Sockets Layer) to ensure higher levels of security across the web. More than half of the websites on […]