STR: AsiaPac, MEA, Europe, S.America November Hotel Performance

Asia Pacific Hotels in the Asia Pacific region reported positive year-over-year results in the three key performance metrics during November 2017, according to data from STR. U.S. dollar constant currency, […]

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Return of luxury travel marketing success

In Episode I of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. […]

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Reach The Right Travelers: Facebook Targeting Tactics For Hotels

As the world’s largest and most engaged social media network, Facebook provides a wealth of opportunities for advertisers, particularly in the travel space. Not only does the highly visual nature […]

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How smart hotel marketers get the most out of online reviews

Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! […]

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The consumer journey strikes back

In Episode 1 of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. So […]

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The Official Gift Guide for Hotel Marketing Teams

Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays… Here’s our annual list of the […]

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TripAdvisor Hotel Sponsored Positions: Everything You Need to Know

TripAdvisor is making waves in the hotel marketing world at the end of 2017 with the roll-out of their Sponsored Placements program. Now, and for the first time, any hotel […]

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5 ways hotels can use behavioral economics to improve conversion rates

Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology […]

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5 Digital Marketing Trends for Hotels in 2018

As 2017 winds down, it is important to reflect on all the digital marketing changes that have occurred this past year in the hospitality space. From the increase in mobile […]

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Front Desk SEO: Identifying, Fixing, and Avoiding Thin Content

When you review the SEO performance of your hotel’s website, are you happy with the results? If you are failing to rank for many of your targeted keywords, the source […]

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