Boost Hotel Revenue With 4 Simple Marketing Strategies
Every business looks for ways to increase profits, reduce costs while maintain if not improve upon their service and customer expectations. With 2018 just around the corner we’ve put together […]
How mobile is fragmenting the OTA booking process
Teletext Holidays chairman Steve Endacott explains how the need for speed in an increasingly mobile world is leading to the emergence of a two-stage online booking journey and what this […]
Four key digital trends impacting travel and hospitality brands
The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best […]
Mobile marketing stats every hotelier should know
Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most […]
The importance of data transparency in hotel marketing
Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of transparency. This has now become a big […]
Expedia vows to disrupt the hotel revenue management sector
Expedia has set out its determination to disrupt the hotel revenue management sector with its next generation of technology for its hospitality partners. Speaking at this week’s annual Expedia Partner […]
5 essential things to know about your customers, and how you can use them
They’re tech-savvy, experienced-focused and expect a certain level of personalization from booking to check-out. Here are five trends shaping customers thought patterns right now, and how your brand can harness […]
Hotel Marketers and Accidental Narcissists
The rise of digital and mobile and its impact on commerce has given consumers more information, and consequently more power, than ever before, as well as an ever-increasing expectation for instant gratification. […]
Neuroscience: Creating Re-memorable Training for Revenue Managers
Hoteliers know the demand for well-trained revenue managers (RMs) has exploded in recent years. All hotels need a qualified individual whose responsibilities include addressing the property’s unique approach to optimizing […]
SEM Fundamentals: A Hotelier’s Study Guide
Do you want to create a Search Engine Marketing (SEM) strategy for your hotel but don’t know where to start? Have you tried, but are bogged down by all the […]