4 Reasons Your Mobile Website Isn’t Converting
We live in a world where mobile and tablet usage exceeds that of desktops. Mobile has assisted in the massive adaption of the internet, social networks, digital communication and eCommerce. […]
Shifts in Revenue and Expenses Boost Hotel F&B Profits
Consumer dining trends tend to be more volatile than lodging trends. Recognizing this, hotel managers have made some significant changes in the way they offer food and beverage service to […]
To Book or To Stay: That is the Data Question
Whether ‘tis nobler in revenue strategy to suffer the reservations and upgrades of outrageous fortune, or to take arms against a sea of data, and by opposing, better optimize them. […]
10 Ways To Ring In the New Year, With More Bookings!
January is right around the corner and although hoteliers are preoccupied with making the most out of the Christmas season, January is also a revenue opportunity not to be missed! […]
How to stop potential guests from abandoning their booking
According to Sales Cycle, 81% of online travel bookings are abandoned, with 13% saying it’s because the booking process is too long and complicated, even after selecting rooms and dates. […]
When Guests Complain, Be All EARS!
In an ideal world, a hotel’s service would be so efficient that customers would never have cause to complain. The truth is, however, that no system is flawless and increasingly […]
Your Hotel Reputation Matters to Your Revenue
Earlier in hospitality domain, the pricing structures and decisions were majorly based on factors like supply and demand, local events, corporate/negotiated rates, event/group bookings, majorly because of the absence of […]
Reservations Inquiry Call Volumes: Is There More To The Numbers?
As a hotel reservations consultant and sales trainer, I’m often asked for my perspective on the current trends regarding the number of inquiry reservations call received vs. previous years. NB: […]
How digital marketing can help you to manage distribution
Distribution falls into two camps – third party and direct. Each one has huge benefits, and potential challenges. Keeping a keen eye on both is essential to ensuring healthy […]
Leveraging your location for better guest satisfaction
There is only one aspect of your property that you absolutely cannot change – your physical address. Renovate, replace staff, add new operations, re-flag or re-brand, it makes no difference; […]