I recently caught a pie-baking competition at a local county fair. While admiring the pies vying for the blue ribbon, I naturally started thinking about how pies and hotel demand actually […]

Global travellers have always been, by nature, a complex and diverse market. Future travellers will only evolve this fact, as technology maintains its accelerated state of development and society becomes […]

Total Revenue Management is growing in popularity for discussion, but there remains some ambiguity as to what this really means. NB: This is an article by Lily Mockerman, Founder of […]

Hotel managers need to understand the value that customers place on particular room features and charge for them accordingly, argue Dr Lorenzo Masiero of the School of Hotel and Tourism […]

  When hotels get started with digital marketing, often the first thing they tend look at is advertising on social media and large search platforms such Google AdWords and Bing. […]

‘Ancillary’ revenue is, of course, a growing portion of airline revenue. Some airlines are even reporting more than 40% of their revenue from ‘ancillary’ services, which generally refer to the […]

What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel […]

Your hotel website is the first place virtually all of your future guests will engage with your property and set expectations. But more importantly, as hotels struggle to increase rates […]

With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up […]

As a hotelier, you want to get the best return for your marketing dollars by marketing to your target consumer. Google Analytics is a powerful (free!) tool for precise data […]