Mobile Website vs Mobile App: The Final Showdown
As we discussed in our most recent article, “Millennials + Mobile: A Match Made in (Hotelier) Heaven,” mobile is the best booking, marketing, and engagement channel available, to reach the […]
Why Social Media is Essential for Hotels in Middle East
With more than 1.86 billion active Facebook users, 284 million active users on Twitter, and more than 700 million Instagram users, the hospitality sector can no longer afford to ignore […]
The importance of the distribution channel in yield management
The hospitality industry is one of those industries where the people running the show of hotel business cannot lay back and earn easy revenues. Revenues of a hotel may fluctuate […]
Managing your hotel’s local listings to improve SEO
Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers […]
Why pricing your hotel room doesn’t mean being a data-scientist
Hotel room pricing is never easy to perfect, but you don’t need to be a genius or trained data-scientist to get it right at your property. Last year Airbnb’s head […]
The benefits of a next-generation property management system
Enhancing guest relationship management capabilities should improve guest loyalty and retention. These improvements should be reflected in increased RevPAR and profitability. Streamlining operations across the organization and providing better management […]
What Autumn Trends Tell UK Hoteliers About Travellers Behaviour
As the leaves start to turn their colours into burnt orange and vivid yellow tones, many hoteliers in summer destinations close their doors, but UK hoteliers can still expect travellers […]
Data and Analytics Can Help Your Hotel Inventory Distribution
The Internet has had an impact on almost every industry out there and how could hotel industry be an exception to this revolution. Traditional booking mechanisms like phones and agents […]
Ideal Pricing for a Hotel’s Ideal Revenue Management Strategy
One of the most important decisions that every hotel organization needs to make is establishing their optimal public pricing structure. For some hotels, this can be an overwhelming challenge – […]
Using CRM and data to curate unique experiences for guests
While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it […]