How to use ‘The Billboard Effect’ to your hotel’s advantage
Despite popular belief that ‘The Billboard Effect’ is but a shadow of its former self, recent research suggests tales of its demise have been much exaggerated. It may be true […]
Six reasons why traditional loyalty programs need shaking up
Sam Shank, chief executive of hotel booking app HotelTonight, reveals why traditional travel loyalty programs leave a lot to be desired People tend to love loyalty programs and being rewarded […]
Are Comp Sets Still Relevant in Revenue Management Today?
At the fifth annual Revenue Strategy Summit, Kalibri Labs CEO and co-founder Cindy Estis Green posed a question: How much do comp sets matter anymore? “I’ve had quite a few owners […]
OTAs Are Fundamentally Breaking Guest Communication, Hotels Accept It
While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy and survival. Don’t get us wrong, […]
Reaching Broad Audiences with Dynamic Ads for Travel
Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]
The Hotelier’s Guide To The Facebook Pixel – Create, Implement, & Use
It’s no secret that Facebook is the largest social media network in the world. How many – exactly? Well, as of Spring 2017, Facebook averaged 1.9 Billion monthly users. And, […]
Meeting Internal Challenges For Revenue Management
It’s challenging being a Revenue Manager! Whether you’re in a large city-centre hotel, or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too […]
2018 Budget Season: Own Your Guests (Stop Renting Them)
You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are […]
Analytically forecasting for uncertainty impacts your profit potential
Companies with data-driven business cultures are more productive and profitable than their competition. Hotel organizations, specifically, use data-driven approaches to increase profits amidst market complexity and volatility. One component supporting […]
