7 Hotel Marketing Strategies to Stand Out from Your Competition
The hotel industry is extremely competitive, and several different hotels will often be competing for the same potential customers. As a result, it is crucial that hotels use a variety […]
Pricing-only Revenue Management: Are you leaving money on the table?
The hospitality industry has been following revenue management practices for decades now. Today, dynamic transient pricing is considered the industry standard for pricing guest rooms. Now, as rate transparency and […]
2017 Projected as a Record Year for GDS Hotel Bookings
Despite the rise of Airbnb among consumers, Travel Agents still predominantly book through GDS TravelClick, a global provider of innovative, cloud-based and data-driven solutions designed for hoteliers to maximize revenue and […]
Measuring and Incentivizing Front Desk and Reservations Upselling
Chances are that like most hoteliers this time of year you are busy formulating your financial game plan for 2018. If so, I’m pretty sure your owners or asset managers […]
Google Travel Is Worth $100Bn – Even More Than Priceline
There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would […]
Ancillary Revenue Survey Shows $44.6Bn Revenue Boost for Airlines
“Wealth is largely the result of habit,” German-American businessman John Jacob Astor once said. With ancillary revenue of $44.6 billion, it’s clear the airlines included in the 2017 edition of […]
Successful Hotel Revenue Management
SINCERE APOLOGIES!! Nobody likes turning up to a link and finding what they expected is no longer there. Since originally publishing the article we have been contacted by the […]
We Need to Talk About Hotel Marketing Metrics
Unfortunately for hotel marketers, our industry is drowning in metrics. From “look-to-book,” to unique visitors, to sentiment scores, to clicks…the list of stats goes on and on. With so much […]
Is This Group Business Good Revenue Business?
Back in my revenue management days I frequently heard the following when it came to group business discussions: NB: This is an article by Blake Madril, Revenue Technology Strategist at […]
Facebook Travel Summit: Adapting to the Speed of People
With one of our largest clients being in the travel space, iProspect was invited to attend Facebook’s Travel Summit this week in their NYC office. The event, “Journeys Happen Here”, […]