Back to basics: What is a chatbot and does my hotel need one?
A chat what? While the term chatbot might still be a foreign term for some hotel owners, this technology is quickly gaining momentum in the hospitality and travel industries as […]
If You Don’t Give Guests What They Want They’ll Go Elsewhere
The hotel shopping model is changing. We see it in the growth of vacation rental sites like Airbnb and HomeAway. We see it in the shift from cookie cutter chains […]
Hoteliers’ secrets of increasing direct reservations
With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman. Increasing the number of direct […]
How hotels can increase direct bookings out of season
It should come as no surprise that guests often visit a hotel’s website for more information on the hotel which they intend to book, but then are typically driven to […]
Hotel occupancy reaches new heights but rate not keeping pace
The U.S. hotel industry’s ongoing run of monthly RevPAR increases and its recent record occupancy levels are obscuring a more unsettling trend, one that many hotel groups will be unable […]
5 Reasons Why You Should Embrace Content Marketing for Hotels
Content marketing. You’ve probably heard this term being thrown around a lot over the past few years, but do you know how important content marketing for hotels is when it […]
Action Plan to Maximize Hotel Revenues from the Google Ecosystem
Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. […]
Facebook: Why Hotels Need To Be On It & What To Post
Facebook is the largest social media community in the world, and still growing! In June 2017, it reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is […]
Beyond TripAdvisor: online review sites every hotel needs on their radar
In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions based […]
Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts
Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 […]
