I am frequently in contact with hotel owners and I hear too often phrases like: “AirBnB is stealing all our customers! “ “It is unfair competition! “ “They do not […]

Instagram is the best social media platform for engagement rates when it comes to visuals. And as a hotel, you know that visuals are a strong tool to sell your […]

In this post, we will be talking about an issue known by many yet still unresolved, currently having come no closer to a solution. Price disparity is the main problem […]

Many destinations from all corners of the globe are trying to reach Chinese travelers with ad and marketing messages as nearly 140 million Chinese traveled internationally last year. The challenge […]

The practice of aggregating prospective guests into groups is known as segmentation. These guest segments have common behaviors or needs, and respond similarly to marketing tactics. NB: This is an […]

We’re now halfway through the year, which means it’s time for hotel managers to take stock of the business goals they set back in January. Are they on track to […]

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By […]

Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]

Technology has indeed positively altered the way any business is run. Almost every hotel owner knows the importance of guest satisfaction; this being one of the prime areas in bringing […]

  When travel shoppers start planning a trip, they will often begin on a search engine. According to Google’s 2014 Traveler’s Road to Decision study, 60% of leisure travelers and […]