Priceline secret sauce: humility, synergy and people
CEO Glenn Fogel was in the keynote hot seat at EyeforTravel Europe last week talking about staying ahead of the curve. Pamela Whitby sums up his key points Sitting “humbly” […]
Direct Messaging Guests: The On-site Experience
We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of […]
Pricing with Confidence. It’s Perfect! Or is it?
Picture this: You’re a revenue manager. You follow all the rules. And you’re very diligent at it too. When setting the asked for room price for any specific day, you […]
Forget the app (for now) and focus on making your website mobile friendly
With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”. In the midst of the mobile […]
Getting content right: Turning data into attention-grabbing campaigns
A few months ago, Revinate invited us to collaborate on a starter guide to email marketing for hotels. We wanted to do a bit more than offer some tips and […]
New User Experience for Google Hotel Ads
Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More […]
7 Lessons Your Mom Taught You about Hotel Marketing
Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers! And when we dove into these motherly pearls of wisdom, […]
Ensure a successful overbooking strategy for your hotel
Simply put, a hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, as normally the high BAR rates are sold last. NB: This is an article […]
How is Brexit Hitting Hotels? An Analysis & Recommendations
On March 29th, British Prime Minister Theresa May triggered Article 50 to start the process for the UK to leave the European Union. Then, less than a month later – […]
Want More Direct Bookings? Connect With Guests and Build A Tribe!
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t experience this time and again: […]