10 Top Tips for Improving Your TripAdvisor Ranking
NB: This is an article from ReviewPro Out of the hundreds of hoteliers in attendance on our TripAdvisor webinar last year, a total of 87% said that TripAdvisor is either […]
5 Useful Tips For Your Email Marketing
I was recently invited to deliver two workshop sessions at NTA’s annual Contact event, which was being held for the very first time in my hometown of Québec City. How […]
How the Net Promoter Score can affect TripAdvisor rating
NB: This is an article from GuestFolio A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and […]
Take control: drive revenue strategy beyond pricing
Developing a pricing strategy is critical to most businesses, but how does that strategy need to differ with perishable inventory vs non-perishable? When an office supply store prices a product […]
How Reviews Help Improve the Hotel Experience
Most hoteliers and property owners have a love-hate relationship with online reviews. Some reviews are fair and just, while others are purposefully hurtful, or even worse, fake. In Cloudbeds’ opinion, […]
What Every Hotel Should Be Doing Before 2016 Ends
This is an article from Tambourine With Labor Day behind us, the dust has settled from your summer season and you’re just now beginning to think of the rest of […]
Direct Booking Strategy: 6 groups of future hotel guests
Today’s digital-savvy consumer is subjected to 3,000 marketing messages a day. That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order […]
Revenue Managements Cinderella Story
The evolution of the revenue management industry has been one of 2016’s top trending topics. As the industry propels forward with better insights and more informed strategic opportunities, there’s also […]
Dynamic Search Ads for Hotels – Are They for You?
For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]
Why Red Lion-Expedia-Marriott raises some curious questions
Expedia has made two quite different but interesting moves in recent weeks, but what exactly do they mean? Direct, direct, direct is best is a well-worn mantra in the hotel […]