The Six Golden Rules Of Responding To Guest Reviews
This is an article from Tambourine Whether scathing or glowing, every guest review is a golden opportunity for your hotel to shine or stumble. Guests trust other guests, and the reviews […]
6 Psychological Pricing Tricks for Hotel Revenue Managers
In the chaotic universe that is the daily life of Hotel Sales and Revenue Management, it can often be difficult to think of creative ways to approach pricing. Don’t worry, […]
Booking.com extends reach of app rivalling Google’s Trips
Like London buses you wait for news updates about mobile personalised in-destination apps and then two come along at once. Booking.com Experiences extension to cover London came this week on […]
How To Use Hotel Data – make sure you compare
We’re in the information age. There’s no doubt about it. Yet, with all this data supposedly flying around us, it’s hard to know just what to do with it. Even […]
Expedia launches Rev+, a revenue management tool
Expedia, Inc. is officially launching Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s […]
From Looking to Booking: Digital Marketing Tips
By now you’ve probably heard it enough to know that in today’s digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly […]
How to Write a CTA That Converts: Hotel Edition
NB: This is an article from Sojern The Call to Action (or CTA) is quite possibly the most important component of your hotel website or landing page—encouraging a potential […]
Ideal Pricing vs Only Pricing: Revenue Strategy Beyond Price
Hospitality experts agree that hotels can’t maximize profitability by managing rates alone. When your revenue strategy only focuses on managing price, you can’t deliver optimal results. Managing only price works […]
Jumpstart Your Hotel’s Direct Bookings through Social Media
As social media continues to grow and evolve, more and more businesses are increasing their social media marketing efforts, and this trend shows no signs of slowing down. By 2017, […]
Google debuts its mobile travel app, Trips
Today Google launches its first all-in-one travel app, Trips. The free app aims to be a personalized tour guide available for Android or Apple devices. The most powerful trick of […]