There are tons of methods out there for identifying link building opportunities, but I wanted to highlight some for those who are new to link building.
NB: This is an article from Fuel
Most old school SEOs will know about these methods or use similar tactics to find the same info, but this list may be useful to businesspeople and hoteliers looking to try their hand at hotel marketing and who want to take the next step with their skills.
Below you’ll find a variety of tools and tactics that will help you find out where your brand or niche is being mentioned.
This post is meant to show you how to find opportunities. It is up to you to figure out the best way to create relationships, and eventually turn those relationships into link building opportunities.
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1. GOOGLE ALERTS
Using Google Alerts is one of the best ways to find out who is mentioning topics relevant to your business. The set-up process is simple.
- Go to www.google.com/alerts
- Enter a search query you wish to follow
- Identify which results you wish to see.
- Repeat for other queries related to your content.
Let’s take a look at an example.
Say you have a piece of textual content that explains “The best time to visit Myrtle Beach”.
- Create a Google Alert for “The best time to visit Myrtle Beach”.
- Use quotations around the query if you want an exact match.
- Choose Sources that apply or “Automatic” to return all.
- Choose language, region, how often and how many results you want.
Now when a Google Alert comes to your inbox you can reach out to the content creator and explain that you have some supporting content on The Best Time To Visit Myrtle Beach, and suggest they link to it. You may need to give them a reason to link to your content. Maybe you have some infographics or images in your content covering topics such as weather patterns, specific events happening during certain times of the year, or occupancy statistics that their content does not cover. You will need to figure out a reason why your content would be a good support piece.
Now, this is a very basic example of finding related content, but you can replace “The Best Time To Visit Myrtle Beach” with actual content you have created. The point here is to find other forms of content that are very similar to your content, and offer your content as an addition to what they already have.
ProTip: Google Alerts are also great for content creation ideas. Seeing what others are saying about your valuable keywords can spark ideas to create your own content around that topic.
2. BRANDMENTIONS
Brand Tracker is a new tool from BrandMentions. It’s an easy-to-use app that allows you to search for any company or brand on social media and across the web. Prices start at $99/mo but they are currently offering a free trial.
