What the Universal Analytics Sunset Means for Hoteliers?

July 1, 2024 is a critical deadline for hoteliers, as all historical data stored within Universal Analytics will be permanently deleted.

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The Ugly Truth Behind Poor Hotel Data Security

Poor hotel data security isn’t a short-term obstacle, it’s a ticking time bomb with far-reaching consequences that can cripple your hotel

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Collecting Guest Preference Data: Critical Gaps and Discrepancies

What is the right way for hotels to optimize their digital operations and data gathering to deliver personalized and enhance the guest experiences?

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XLR8 RMS “Who Are We”: In Conversation with Natasha Pereira

Hear how XLR8 RMS leverages Artificial Intelligence to empower hoteliers with forecasting and price recommendation to business intelligence for revenue

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atomize 5 case studies demonstrating elevated revenue performance and increased adr

Elevated Revenue Performance and Increased ADR: 5 Case Studies

5 case studies which can help hoteliers looking to optimize revenue, develop sophisticated pricing strategies and refine revenue management strategies

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The Battle for Direct Bookings

As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings

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The Symbiotic Relationship of Hotel Asset Management and Revenue Optimization

What always surprises me is that revenue teams do not always understand their owners’ investment objectives and what their short or long-term objectives are

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The Six Levels of the Google Hotels Funnel

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

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Will AI Replace Hotel Revenue Managers? The Million $$ Question

By offloading repetitive tasks to AI, revenue managers can focus on higher-value activities that require human expertise and critical thinking

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Pricing Strategies to Maximize ADR, RevPAR and Profitability

Continuing to use manual and fixed pricing in times of unprecedented variability in demand introduces unnecessary risk

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