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Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences

These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

This article is about strategies that could lead to link building opportunities, creating relationships and turning those relationships into opportunities

Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

By embracing forward-thinking direct booking perks, hotels can create an experience that resonates with the diverse preferences of their guests

Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy!