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Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

As the summer season kicks into high gear, hoteliers face increased competition, and opportunity. One of the most effective ways to increase direct bookings, drive guest satisfaction, and raise average […]

If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999