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campervan on a beach reflecting the need for small hotels to take advantage of the current travel boom

How Small Hotels Can Thrive During a Travel Boom

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

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person on mobile using chatgpt to find out where they are maybe looking to book a stay illustrating the importance of hotel visibility on ai search platforms

Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

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How to Transform Your Hotel Marketing with Storytelling

We explore how storytelling can transform your marketing, make your website copy engaging, your blog compelling, and help you get more bookings

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Revenue Generation Actions To Maximize Transient Segments

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

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empty sunbeds lined up with a lovely view illustrating the importance for hotels to unlock the summer surge and develop marketing campaigns that convert

Unlock the Summer Surge: Hotel Campaigns That Convert

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

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Anatomy of a High-Converting Website to Increase Conversions

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

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Hotel Video SEO Tips for Discoverability in the AI Search Age

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

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How to Attract Travelers and Grow Direct Bookings

We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

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Hotels Can Win at eCommerce and Drive Direct Bookings

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

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Travel Packages: 5 Strategies to Boost Hotel Revenue

As the summer season kicks into high gear, hoteliers face increased competition, and opportunity. One of the most effective ways to increase direct bookings, drive guest satisfaction, and raise average […]

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