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Whilst the push for direct bookings is understandable, in practice, they often come in short-lived spikes, driven almost entirely by paid campaigns

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

While hotel booking abandonment shares some similarities to eCommerce cart abandonment, booking abandonment is more complex due to the following factors

We explore the top five most frequent questions about landing pages, and share insights that will help boost conversions, direct bookings and grow revenue

We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy

Let’s bring these components together by taking a walk through the five essential components of a hotel cart abandonment recovery strategy

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

We explore how storytelling can transform your marketing, make your website copy engaging, your blog compelling, and help you get more bookings