website
From Jack of All Trades to Master of Hotel Direct Bookings
Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers
Hotel Website Design & Usability Non-Negotiables
Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue
Your Website Is Your Shop Window – Make It Count
A new website – or a website refresh – is a big project and there is a lot to unpack. Here we will cover website design core principles

Omnichannel Marketing Strategies You Need and Guests Will Love
Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings
Stop OTAs Holding You Hostage: Reclaim Direct Bookings and Profit
No matter how much I want to support the hotel or avoid fees, I’ll reluctantly revert to OTAs if the process is too confusing or the price is out of line

How to Capture Springtime Travelers on Your Direct Channel
Read on to discover actionable strategies to make the most of the spring travel boom and maximize your direct channel impact
How Hoteliers Can Optimise Their Top Website Landing Page
By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace
Good Marketing Starts with Google Ads …. Said No One Ever
This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing
Hotel Website Audits are Important … Even for Revenue Managers
A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work
How To Win More Direct Bookings This Easter
In this blog we’ve highlighted five top website messaging tips that helped hotels fight off competitors and OTAs to win direct bookings over Easter 2024