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London Sees 40% Uplift in Hotel Website Conversion Rates
Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London
Why Entity Based SEO is the One Strategy You Need to Implement
Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more
How to Get Guests to Spend More at Your Hotel
Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!
What Black Friday 2021 Has In Store For Hoteliers
Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue
5 Smart Lessons On Hotel Website Navigation
It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.
How Outrigger Hotels and Resorts Increased Website Conversion and Direct Revenue
Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive
Marketing Your Hotel Event Spaces – Socials, Reviews and Website
Now that the industry is seeing the slow return of business and recreational conferences, the time to market your event spaces is now
DACH Hotel Direct Channel Trends in 2021
To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance
How to Keep Your Hotel Website Fresh This Autumn
Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap
Hotel Bookings – What is the Guest’s Decision Making Process?
It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings