website

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence

If you’re looking for ways you can build traffic to your website, find the ones that work for you – and the key thing is to act and invest consistently

Content optimization is a crucial step if you want to drive direct sales through your hotel website. Here are five things to keep in mind

The hotel booking engine acts as an intermediary, allowing customers to search for and compare products, make reservations, and complete transactions online

We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

A successful booking abandonment campaign relies heavily on email marketing to re-engage and recover lost online bookings

Not only can SEO increase your quality and quantity of website traffic, but SEO can also help to improve the user experience of a website

The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales