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When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Incentivizing guest direct booking not only reduces lost revenue due to high OTA commissions, but also allows for a more personalized guest experience

Embracing guest expectations in your marketing strategy is a must. Hotels can craft compelling content that resonates, leading to increased bookings

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

In today’s fiercely competitive digital landscape social proof can be your hotel’s saving grace, engaging online visitors and convert them to loyal guests

A well-designed website can be a powerful tool for hotels to differentiate themselves in a highly competitive online marketplace

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky