travel

Google wants to become our personal travel assistant

You could almost feel the air being sucked out of the room as Oliver Heckmann of Google closed off Day 1 of Phocuswright Dublin with a talk on everything the […]

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New Era of Travel Marketing: Facebook Dynamic Ads

  NB: This is an article from Adphorus Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one […]

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Big Data Look Into MENA Travel Uncovers New Insight

NB: This is an article from Adara Travelers to the Middle East and North Africa (MENA) are predominantly male, affluent, organized and loyal, according to new research from global travel […]

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The rise of mobile and social as performance channels

Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]

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European travel market flourishes as online channels boom

NB: This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright. Despite recent troubles, the European travel market continues to reach new highs with projected revenue […]

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Booking.com reserves mobile messaging for real-time customers

Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations. Customers can now interact with Booking.com […]

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A sneak peek at Google upcoming travel app, Trips

News that Google would soon begin testing a new mobile travel application leaked out last week, and now we have more details, including screenshots, of what that app will look like. […]

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True cost of poor customer service

NB: This is an article by Maksim Izmaylov of Roomstorm, via Tnooz Have you ever heard of the term “distressed passengers?” “Distressed passengers” is the industry name for airline customers […]

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Personalisation and paradox of choice in online travel

From the Travel Distribution Summit, Europe Pamela Whitby hears that the travel brands helping consumers to find their perfect experience will be the winners. Carl Michel, the chairman of Veeve.com, […]

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How To Measure ROI in Travel & Tourism Digital Marketing

  ROI is one of the biggest marketing mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the […]

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