travel
Why Google woke up and smelt the travel coffee
Google has never been lacking in confidence – and that’s not just because it has a market cap of $487 billion and last year took in $74.5 billion in revenues. There […]
Expedia Expects Facebook to Follow Google Into Travel
Expedia Inc.’s chief executive officer is expecting more company in the world of online travel booking, predicting Facebook Inc. will follow Google into the business. Facebook is already working on […]
10 key Travel learning points at WIT (Pt 2)
Part Two takes an in-depth look at where the industry is headed and what it will take for businesses to get where they want to be. While the travel segments […]
Google wants to become our personal travel assistant
You could almost feel the air being sucked out of the room as Oliver Heckmann of Google closed off Day 1 of Phocuswright Dublin with a talk on everything the […]
New Era of Travel Marketing: Facebook Dynamic Ads
NB: This is an article from Adphorus Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one […]
Big Data Look Into MENA Travel Uncovers New Insight
NB: This is an article from Adara Travelers to the Middle East and North Africa (MENA) are predominantly male, affluent, organized and loyal, according to new research from global travel […]
The rise of mobile and social as performance channels
Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]
European travel market flourishes as online channels boom
NB: This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright. Despite recent troubles, the European travel market continues to reach new highs with projected revenue […]
Booking.com reserves mobile messaging for real-time customers
Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations. Customers can now interact with Booking.com […]
A sneak peek at Google upcoming travel app, Trips
News that Google would soon begin testing a new mobile travel application leaked out last week, and now we have more details, including screenshots, of what that app will look like. […]