travel
How to create a 360-degree customer view using data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you […]
Travel data can supercharge the integration of loyalty with the everyday
In the last year, we have seen significant developments taking place in the convergence of travel loyalty programmes. This came as brands looked to provide members with the maximum flexibility […]
How Expedia, Hopper and Skyscanner Use Big Data
In the travel industry, airlines and travel agents might categorize you as one of the following types of travelers: a standard traveler, a deal-seeker or a first class frequent flyer. […]
New Phocuswright Research: Mobile Fuels Online Travel Dominance in Europe
Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]
Booking.com’s Digital Travel Assistant Planned Our Trip to Paris
It’s midnight in Paris and I’m sitting in a velvet booth at a theater called Le Crazy Horse. A waiter with a ponytail has just sabered a bottle of champagne […]
The click is dead – all channels lead to mobile
Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at […]
The top 10 automated email travel marketers should be sending
Marketing automation can transform your email campaigns into powerful, ongoing conversations for both customer acquisition and retention purposes. The travel industry is getting better at it – automated programs rated […]
Mobile and growth are durable trends in travel content consumption
The UK saw a 44% rise in the amount of time people spent consuming digital travel content to 2.4 billion minutes this year. Figures for the US, UK and Canadian markets […]
How Airbnb reckons it can change the traveller experience
There has been a great deal of discussion around what the launch of Trips means for Airbnb… and for travel more broadly (if anything). Commentary has come from all quarters, […]
Understanding realities of dropping air ticket prices and surging capacity
The year 2016 was another banner year for air travelers. Ticket prices continued a three year decline and capacity continued to expand, meaning travelers today have an overwhelming number of […]