travel

Dear Google, lend the travel industry your ears, please

While Google is busy moving up the trip-planning funnel and perfecting the customer experience, there are questions the industry wants answering. ‘How do you get from Paris to Berlin?’ ‘What […]

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Marketing Automation Opportunities for Luxury Hotels and Travel

Hospitality – ‘the friendly and generous reception and entertainment of guests’, according to the Oxford English dictionary. Synonymous with warm welcomes, ‘good hospitality’ has inherently been the product of human interaction […]

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Facebook Has a Monopoly Amongst Travel Marketers

62% of travel marketers rate Facebook as the most effective social media network. Facebook is peerless amongst travel marketers according to a new industry-wide survey from EyeforTravel. The State of […]

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As Google pivot to “AI first” what does it mean for the travel sector

  At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how […]

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The Power of Package Bookings for Driving Hotel Revenues

Hotels are always looking for new ways to drive demand – and packages have been a solid vehicle to do just that. Packages, or combined hotel, airfare and/or car bookings, […]

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Can Facebook Catch up to Google in Travel Advertising?

Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. The Priceline Group alone reportedly spent a big chunk of […]

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Microsoft serves travelers by turning them in to data

“The only way that we can serve our travelers is by turning them into data,” travel management provocateur Eric Bailey told BTN. Bailey is better known as Microsoft’s director of […]

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Why data scientists are vital for increasing customer loyalty

  The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that […]

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New trends being set in Asia online travel market

Having just spent three months based in its Asia offices, Sebastien Gibergues, Head of Leisure and Online Travel at Amadeus, is better able to appreciate the different way the Asia […]

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Booking Behaviours of German, UK and French Business Travellers

A new GBTA Foundation survey of business travellers who are based in Europe’s three largest business travel markets – Germany, the United Kingdom and France – revealed business travellers are […]

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