technology

We’re in the information age. There’s no doubt about it. Yet, with all this data supposedly flying around us, it’s hard to know just what to do with it. Even […]

Expedia, Inc. is officially launching Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s […]

Today Google launches its first all-in-one travel app, Trips. The free app aims to be a personalized tour guide available for Android or Apple devices. The most powerful trick of […]

Much research has been done into how people read webpages. There is, in fact, a science to it; a certain pattern our eyes follow when we visit a website. Understanding […]

The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to book, you need a hotel marketing strategy to drive qualified traffic to your […]

For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]

Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At […]

Mobile applications are becoming a valuable source of ancillary revenue for both airports and airlines. Lufthansa announced earlier this year that it is working with Fraport to offer retail services through a mobile app. […]

Starfleet Research, a leading provider of best practices IT market research for the hospitality industry, have just released their report: The 2016 Smart Decision Guide to Hotel Property Management Systems. […]

What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August 2016 Phocuswright report, the #1 […]