social media

eMarketer forecasts that one-third of all display ad dollars will be spent on Facebook this year, so travel marketers can’t afford to sit on the sidelines. New to Facebook? Here […]

In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTAs) in […]

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]

Now that we live in the digital age, it is only important to take advantage of new platforms to expand operations and boost business growth. And while it’s true that […]

As you may have already noticed, several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. What this means is that users can now […]

Just because you’re a small hotel or a bed and breakfast, doesn’t limit the size of your presence on the web. NB: This is an article by Little Hotelier The […]

In our previous post, we began to dive into social media and how you, as a hotelier, can transform it into a source for travel inspiration. More specifically, we talked […]

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social […]

Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct […]

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and […]