social media

A hotelier’s guide to the top social platforms in Asia-Pacific

The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]

Read more

7 Tactics to Increase Engagement Across Your Social Media Channels

How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]

Read more

How to Use Facebook & Instagram Live?

If you can rid your stage fright, Facebook and Instagram Live are the most effective social tools. Here’s everything you need to know about them to grow your audience and […]

Read more

What Facebook News Feed Changes Mean for Hospitality Marketing

By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]

Read more

6 Marketing Tips to Become a “Social” Hotel

Is your hotel looking to take your social media marketing to the next level? Hotels that consistently connect with their guests via social media have been found to increase awareness […]

Read more

Facebook Hacks for Hotels in 2018

Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms. Of the fifteen most popular social networking sites, Facebook has 38% […]

Read more

Why B&Bs need Social Video in their marketing strategies

Society is watching a huge amount of video content on social media each day. If you’re not using video on social media at your business then you are missing out […]

Read more

Introduction to Influencer Marketing

In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]

Read more

How Hotels Can Prepare for a Changing Facebook

If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]

Read more

Facebook for Pages is changing! What should hotels and restaurants do?

On January 12th, Facebook’s CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains […]

Read more