social media
A hotelier’s guide to the top social platforms in Asia-Pacific
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]
7 Tactics to Increase Engagement Across Your Social Media Channels
How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]
How to Use Facebook & Instagram Live?
If you can rid your stage fright, Facebook and Instagram Live are the most effective social tools. Here’s everything you need to know about them to grow your audience and […]
What Facebook News Feed Changes Mean for Hospitality Marketing
By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]
6 Marketing Tips to Become a “Social” Hotel
Is your hotel looking to take your social media marketing to the next level? Hotels that consistently connect with their guests via social media have been found to increase awareness […]
Facebook Hacks for Hotels in 2018
Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms. Of the fifteen most popular social networking sites, Facebook has 38% […]
Why B&Bs need Social Video in their marketing strategies
Society is watching a huge amount of video content on social media each day. If you’re not using video on social media at your business then you are missing out […]
Introduction to Influencer Marketing
In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]
How Hotels Can Prepare for a Changing Facebook
If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]
Facebook for Pages is changing! What should hotels and restaurants do?
On January 12th, Facebook’s CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains […]
