social media

No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.

Social media is not only free to use but also provides a platform for you to be authentic, share your brand, build a following, and engage with your guests and potential guests!

If users start removing off Facebook activity, it will impact the ability to retarget to them accurately. You won’t be able to reach all guests who visit a landing page or abandon a reservation

With such a large audience and great tools to help you succeed, Facebook is the ideal platform for Hotel Advertisement. With all of Facebook’s comprehensive data who should you target?

Look out social media marketers, there’s a new buzzword in town. Ephemeral content is the latest medium to dominate the internet, and despite what the name might suggest, this trend […]

Facebook Travel Ads were originally built for single-location offers, but today, advertisers are using Facebook to dynamically promote cruises, vacation packages, and multi-destination travel offerings.

If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue. Think about how often you check your own email.

An organic social presence is still very important for hotels. We know consumers research hotels via social media to help make their decision, not having a social presence could come as a red flag.

Social media can be challenging. The networks change so quickly and have such different structures, it can be easy to make design missteps that annoy users and dampen engagement.

Despite all the attention given to social media and mobile, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms.